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Six Keys to Inspiring, Effective Destination Marketing Content

Our travel & tourism clients all have unique and enticing facets to market. But what helps their content marketing really stand out and gain a competitive edge? Here are six of our best approaches.

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Emoji Marketing: Six Tips For Making Emojis Part Of Your Next Campaign

Fun, charming and infinitely expressive much to no one’s surprise, emojis appear to be here to stay. In fact, the Oxford Dictionary named  its 2015 word of the year. This emoji’s official name is Face with Tears of Joy, and it just so happens to be the most used emoji in the world. (Better luck next time, .) 

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How Brands Can Help In Times Of Crisis

A little more than a week ago, heavy downpours inundated areas across Louisiana with floodwaters. More than 60,000 homes were damaged and 13 people were killed across five parishes.This disaster is the worst to hit the United States since Superstorm Sandy,” said Brad Kieserman, the Red Cross's vice president of disaster services operations and...

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Food and Beverage Trends: Transparency Is The New Safe

Consumers are rapidly changing their relationship with food. From grade schoolers making healthier choices in the cafeteria to the demand for locally sourced fresh products, we all seem to be yearning for the good food. Good food isn’t just delicious and nutritious. And while food safety remains a big concern, food & beverage trend data is...

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Seven Reasons Why Virtual Reality Marketing Will Revolutionize Travel & Tourism

It seems like everyone around the world for the past two years has been calling 2016 "the year of virtual reality." And while that might be true, the technologies helping to shoulder true virtual reality (VR) have applications far beyond what we imagined.

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Marketing to Moms? Five More Effective Tips.

Our last post revealed five mom segments that are fruitful for your brand to consider when selecting the perfect mom audience. In this post, we’ll talk about marketing to moms in the most effective ways.

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Passion Point Targeting: How to Use Your Destination’s Assets to Attract New Visitors (Part 2)

In our last blog post on passion point targeting we reported how users are adjusting their travel plans to focus on passion-based experiences, ones that appeal uniquely to them. In this post we’ll reveal ways brands can reach those users, mainly through content-based ad units. There are some great opportunities to connect passion segments to...

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Passion Point Targeting: Use Your Destination’s Assets to Attract New Visitors (Part 1)

Volumes have been written about the effects of technology on modern culture. Too much tech can lead to shortened attention spans, increased expectations and, ultimately, isolation.

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Marketing to Moms? Five Segments All Brands Need to Know.

 

Mom: one of the guiding forces in our lives. But also a guiding force in the economy: the 75 million U.S. moms influence or control 85% of household purchases. That's about $2.4 trillion per year in spending, according to the Marketing to Moms Coalition.

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Memory Marketing: How Barbecue Brings Together Nostalgia and Newness

Memorial Day ushers in the unofficial start of grilling season. But with 60 percent of Americans agreeing they grill food year-round (Hearth, Patio and Barbecue Association 2015), firing up the grill at home is already ubiquitous and increasing in popularity.

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